I’m a hands-on partner and maker to creative-led teams as a Project DirectorCreative Ops LeadCreative Strategist. I bring GenAI tools into my work to elevate ideas, accelerate iteration, and push creative further.
Overview
A marketing-led research initiative exploring how neurodivergent daters can reduce the cognitive load of meeting someone new.
Approach
To keep the experience screen-free, we prototyped a hardware device from off-the-shelf materials that served up conversation prompts in real time. We used GenAI tools to rigorously test how conversations might unfold, then refined those learnings into an editorial direction programmed into the device.
Impact
The findings were published and shaped features in future product releases, creating a more inclusive dating experience.
In partnership with FOOD Arts and Technology.
In a past life, I co-founded and ran a New York creative collective and streetwear label The Madbury Club, credited with laying the blueprint for today’s creator economy, as featured in Complex’s December 2025 issue.